Belu make a big splash with WaterAid
Bottled water brand, Belu, and international charity, WaterAid, announced a new partnership on 15 July.
Each bottle of Belu water will now feature an on-label commitment to donate at least £300,000 over the next three years. Karen Lynch, CEO of Belu, believes “that Belu’s significant growth in sales means the business is able to distribute much larger sums to clean water projects.
“WaterAid ensures this money has the greatest impact in the areas of greatest need,” she concludes.
WaterAid enables the world's poorest people to gain access to safe water and sanitation and sales of Belu will fund the improvement of access to these facilities in 26 countries across Africa, Asia and the Pacific Region.
Andrew Cook, Deputy Chief Executive at WaterAid comments: "Belu has a proven commitment to supporting clean water projects and we are delighted that they have now chosen WaterAid to be their exclusive charity partner.
“With Belu water available at a wide range of restaurants, hotels and venues across the UK, the partnership also offers us the opportunity to raise awareness of our vital work and reach new supporters.”
Around the world, 884 million people do not have access to clean water and 2.6 billion have to cope without adequate sanitation. Diseases caused by dirty water and poor sanitation kill 4,000 children every single day.
Launched as a social enterprise in 2004, Belu aims to offer the greenest, most ethical bottled water choice. The company does not export or import its mineral water and its glass bottles are light weighted, while its plastic bottles are made from 50 per cent recycled, 100 per cent recyclable PET.
The company’s carbon neutral status is audited so Belu is as transparent as clean water should be.
Key customers supporting Belu include: Sketch, Fifteen, Barbecoa, Soho House Group, Nobu, Zizzi’s, Cafe Rouge, Quaglino’s, Floridita, Leon, Strada, Belgo, Aqua Nuevo, Groucho Club and Hard Rock Café.